![]() With In The Mix, our goal is to bring the For You feed to life for fans at the venue and on TikTok," said Paul Hourican, TikTok's Global Head of Music Partnerships and Programming. "No other platform mixes music, creativity and community like TikTok. GroupM Motion Entertainment funds, develops, produces, and distributes TV and digital content worldwide. GroupM Motion Entertainment, in partnership with EssenceMediacom and Wavemaker, fostered and curated brand partnerships with The Coca-Cola Company and Paramount Pictures for the first-ever live global music event. The LIVE video and event production are designed specifically for TikTok's unique vertical format by award-winning director Hamish Hamilton and Done+Dusted. Fans will experience a specially curated show, starring beloved creators and featuring highlights from the past year. ![]() TikTok In The Mix will take place at Sloan Park in Mesa, Arizona on December 10, 2023, and will be streamed globally via TikTok LIVE. All are part of TikTok's emerging artist program, TikTok Elevate.Īlongside musical performances, In the Mix will bring to life TikTok's famous For You feed, with a range of activities inspired by our community's favorite trends. In addition to the headline acts, TikTok In The Mix features live performances from exciting new artists Isabel LaRosa, Kaliii, LU KALA, and Samīarber. Performing in the round, fans will enjoy a truly unique 'up close and personal' experience. Headlining In The Mix are four of the biggest genre-defining artists on TikTok and in the music world today: Cardi B, Niall Horan, Anitta, and Charlie Puth. In The Mix is a first-of-its-kind live global music event, bringing to life the music, trends and experiences that our community enjoy and create every day. TikTok In the Mix live event will be co-produced by TikTok and GroupM Motion Entertainment. To celebrate the joy of music on TikTok, today we are proud to announce In The Mix - the music experience from TikTok. It's where music trends are ignited and songs find new audiences, whatever genre, era or style. Every day, our community of over one billion people worldwide connect with their favorite artists and creators. ![]() October 25, 2023: TikTok has become the home of music discovery and the place where creativity and collaboration thrive.
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